Let’s start with some questions. Have you ever searched for “dentist near me”? Do you see yourself there? Do you want to rank in the top 3 results for such searches? If the answer is yes, then the solution is Local SEO.
Local SEO is about making sure your business appears high up in search results when someone searches for it locally.
Why Local SEO Is Important For Your Dental Clinic
Here are the reasons why Local SEO is important for your dental clinic.
1. Local search engine optimization (SEO) is a popular online marketing technique that helps businesses get their name out to local audiences. As opposed to traditional SEO, local SEO focuses on optimising websites for specific geographic locations. Local SEO can help dentists promote their practice locally.
2. Local SEO is effective because people tend to search for local services such as “Dentist near me” or “Dentistry near me” more than generic ones. In fact, Google owns 70% of the online search market share. That means if you optimise your website for local keywords, you’re sure to appear on the first page of Google searches.
3. Local SEO is cost-effective. You don’t have to spend money on advertising campaigns and pay for ads to rank high for local keywords. Instead, you can focus on building quality backlinks and high quality content related to dental practice to boost your rankings.
4. Local SEO is time-efficient. Unlike traditional SEO, local SEO takes less time to build and maintain. This makes it easier for you to devote your time to other tasks.
5. Local SEO is profitable. When you rank highly for local keywords, you attract more traffic to your site. This increases your chances of making local sales.
6. Local SEO works faster as there is less competition to beat and to get you on top of the Google search results.
So, How Does Google Rank The Local Businesses?
The first thing you need to know is how Google determines which businesses appear in its local search results.
You can use this knowledge to improve your chances of appearing in those results.
There are three main factors that determine where your business appears in the search results:
1. The quality of your website
2. The quality of your location information
3. The volume of traffic to your site from local searchers
To optimise your website for local search, you should focus on these three areas.
How to Rank Higher In Local Search Results?
Local SEO is a great way to get your business noticed online LOCALLY. Local search results appear above organic searches if they have been optimised for location-specific keywords. But do you know what to do in order to appear on the top for local keywords? You can use these techniques to drive targeted traffic to your website.
1. Your website must be mobile friendly
A lot of people do not realise that their website is not optimised for mobile devices. If someone does type in a search term on their phone, they may end up leaving your site due to poor performance.
2. Create a Google Business Profile for your dentistry
Google Business Profile (Formally GMB) is a free service that helps businesses manage their information on Google. This includes reviews, hours of operation, pictures, etc. When a consumer types in a search query into Google, GBP listings will display at the top of the page.
3. Optimise your website content
Your website’s content should reflect what is happening locally in the dental industry. Use local terms and phrases throughout your website to increase its relevance. Also make sure your website is set up correctly for local searches.
4. Add your address to Google Maps
If you want to show up in local searches, add the correct physical address of your dentistry to Google Maps. People who are looking for dentists in your area will be able to find you easily.
5. Get citations
Citations are websites that link back to your business. These could be Yelp pages, Facebook pages, or any other website that mentions your business. Citations are extremely helpful for ranking well in local searches.
Keep all of these in check in order to prepare an easy and effective Local SEO strategy for your dental business. However, this may sound simple, but executing this can be a bit of a hassle as you need to focus on serving your customers also.
This is where Denteel can be your marketing aid. We are a top rated dental marketing agency serving and growing dental businesses throughout the UK and USA. We specialise in dental digital marketing services. Call us now to know how we can help your dentistry grow faster.